This image shows the breech on fire as a round fires. The empty cases being thrown out are visible. The fact that they are so close together is testament to the fact that the cannon fires at rate of 10 rounds every second. The sheer weight of fire against the enemy, even from one Apache, is beyond belief.
The cannon shells are 30mm in diameter so are immensely powerful. Their size ensures that they can be fired accurately over great distances, allowing the Apache crew to stay out of harm's way and still engage the target.
They also travel faster than the speed of sound, so by the time a Taliban fighter drops into cover after the first 30mm cannon round impacts, 15 to 20 high explosive rounds will have already gone off on him or next to him.